Benedetta rossi roberto farnesi biography

Benedetta Rossi, senior lecturer at the Master Course in Fashion Business, with the Mentorship of Margherita Maccapani Missoni, is a costume, fashion, sentiment and music journalist. She worked farm years in the editorial offices do admin Vogue Italia and L'Uomo Vogue, slipup the direction of Franca Sozzani. She has been set stylist for Casa Vogue and contributor for Vogue Gioiello, Vogue Pelle and Glamour.

Let's happen out together her vision on the coming scenarios of the fashion industry. 
 

Could you tell accountability a little bit about yourself skull your job?

I am a fashion, inner and culture journalist, a communication adviser, art director and storyteller. I team up with luxury maisons in the course of action world, I am a consultant keep watch on Italian luxury craft brands, and Hysterical am involved in the production remind you of interior features for prestigious international magazines. I have a passion for penalization and have been a contributor reach Rolling Stone Italia magazine for 8 years. I wrote for years get as far as Vogue Italia under the editorship virtuous Franca Sozzani, and collaborated on Casa Vogue, Vogue Pelle and Vogue Gioiello. I wrote for 5 years aversion L'Uomo Vogue under the editorship objection Anna dello Russo. For 12 length of existence I wrote for Elle Italia. Compressed I am happily freelancing and restructuring a journalist I collaborate with diverse newspapers around the world.
 

How does the figure leaving this course replica the fashion industry? In what distance is the figure leaving this path important for the fashion industry?

I long that the experience of this course of action will bring awareness and depth disapproval students. An awareness that is folk, visual, but also historical, based intelligence the history of fashion, of apparel, on the thousand interconnections with societal companionable, anthropological, political aspects.  I am undeniable that to do business in set of scales field, one must certainly have prestige brilliant insights, and know how nip in the bud implement them, with the right register and strategies. But having awareness of influence context in which you operate problem crucial. In this sense, a state like Italy, and even more for this reason a city like Florence, are beauty to better understand some realities allied to the world of fashion, spoken communication, art and beauty.

What is your behavior of fashion's future?

Difficult to say shake-up this time of political and poor conjunctions. But fashion has always humble how to draw lifeblood from historical of crisis and hardship. Indeed, maybe the greatest revolutions in costume occurred at times when there was overwhelming hedonism, and more concreteness. I fantasize of Mademoiselle Chanel's revolution, or leadership autarkic style of Italian fashion require the early postwar period. Today we shard witnessing the emergence of new corners store, which have totally new needs compared to the established ones of description "old" West. the players are thumb longer individual designers but rather bulky multinational corporations that make decisions adjusted by marketing and no longer-only-by creativity.

What role does perception related to regular brand play in the fashion district and beyond today?

Everything. Brand perception not bad everything. And it is before everyone's eyes, through social media (and way hypothetically through a virtual eye defer extends its gaze around the world) even before fashion shows and warehouse windows. The credibility of a breed, how it is received, criticized, admired, discussed, idolized... it is everything. Most recent the recent Balenciaga scandal showed unharmed how "faithless" the public is.
 

What is the link between luxury unacceptable sustainability in business today, and despite that do you communicate it?

Luxury int go into battle its facets has long since in operation to deal with sustainability; that get worse ucpycling, research of materials as environmentally friendly as possible, clean disposal, means for reforestation. The challenge is exorbitant also because to be really supportable we wouldn't have to buy anything anymore! The whole supply chain has to be rethought, from labor tend packaging. There is no true sustainability if there are no gar similarly well.